We’d like to encourage our friends and family to join us in making the best use of our time while we’re practicing social distancing by investing in ourselves. Our way of facilitating that is to launch “Project Lemonade” – an ongoing series of informative and (hopefully) entertaining webinars that you’ll be able to join remotely. There will be a variety of topics, from hardware tips & software tutorials, to project workflows and digitization case studies, making this a perfect way to spend an idle hour or two, while simultaneously adding to your knowledge and understanding of photography.

Technical Cameras are surrounded with a kind of mystique that can scare off some photographers. In fact,  they are extremely simple to use and offer unparalleled flexibility and image quality.   

In this talk, architectural photographer and Pratt professor Adam Elstein will demystify the craft of shooting with technical cameras.  He will discuss all aspects of technical camera workflow, including lens choice, composition, perspective control, focusing, capture techniques, and post-processing. Shooting on a technical camera both requires and rewards deliberate craft.  The results are well worth it. Come and discover how these elegant devices can transform your photography.

Adam Elstein is an architectural photographer and educator.  He has been a professor at Pratt Institute since 2007, and leads workshops through the Santa Fe Photographic Workshops and other institutions. His work, which has won numerous awards and has been exhibited internationally, can be seen here.

Wether you’ve shot Phase One before or are just curious about why our clients choose medium format, we invite photographers of all experience levels and camera platforms/formats to expand their photography knowledge with this interesting technical overview.

REGISTER FOR THE WEBINAR HERE

Can’t make the scheduled time? No worries! If you’d still like to see the information go ahead and register for the webinar and you’ll receive an automated email from our webinar service with a replay link. If you don’t receive this email, check your spam, then contact us for help.

Disclaimer: During these challenging times many companies are switching to online options for business and leisure. The increased demand in web services may cause technical issues which can display as errors in audio and visual quality. We’ve tested our hardware and are doing our very best to provide you with the highest quality webinar experience. On your end, you can help improve audio visual quality of the live stream by hardwiring your system with an ethernet cable to a router or using high speed wifi.