Phase One is making it easier than ever to get into their flagship medium format system — and to build it out with the glass it deserves. For Q2 2026, Phase One is offering $4,990 in instant savings when you purchase an XF IQ4 150MP Camera System alongside any Prime Blue Ring Lens of your choice. This is one of the most compelling entry points we’ve seen for new XF IQ4 150MP customers, and it won’t last long.

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XF IQ4 150MP “Lens of Choice”

$4,990 Off When Purchasing an XF IQ4 150MP & Prime Blue Ring Lens

 

XF IQ4 150MP + Prime Blue Ring Lens of Your Choice: $62,480  $56,990*

*Example pricing based on the 120mm LS Macro f/4.0 Blue Ring lens at $8,490. Final price will vary by lens selection.

$4,990 instant savings when purchasing an XF IQ4 150MP Camera System with any Prime Blue Ring Lens. Both items include Phase One’s industry-leading 1+4 Year Warranty.

The “Lens of Choice” promotion is designed specifically for new XF IQ4 150MP customers. The idea is simple: pair the world’s most capable medium format camera system with the prime lens that fits your work — and get the whole system at a price that makes the decision easy.

Whether you’re a commercial photographer building out a studio kit, a fine art shooter looking to maximize resolution, or a technical imaging professional demanding the absolute best — this is your window to get in.

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How It Works

XF IQ4 150MP Camera System	$53,990
Prime Blue Ring Lens (your choice)	from $8,490
Phase One Savings	−$4,990
End User Promo Price	$56,990*

*Based on example lens selection. Price will vary depending on which Prime Blue Ring Lens is chosen.

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Promotion Parameters

• Valid for the XF IQ4 150MP Camera System only
• Valid for Prime Blue Ring Lenses only
• Camera and lens must be purchased together
• No additional discounts may be applied
• Both items include 1+4 Year Warranty coverage

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Why the XF IQ4 150MP?

The Phase One XF IQ4 150MP is the benchmark for professional medium format imaging. At 150 megapixels — captured on a full-frame 53.4 x 40mm sensor — it delivers a level of detail, dynamic range, and color fidelity that no 35mm system can match. Paired with Phase One’s Capture One software and any Blue Ring prime lens, it becomes a complete, fully optimized imaging system ready for the most demanding assignments.

The Blue Ring prime lenses are engineered specifically for the XF system and the IQ4 sensor, offering edge-to-edge sharpness, minimal distortion, and leaf shutter capability for maximum flexibility in any lighting condition. Choosing your lens is personal — whether that’s the versatile 80mm, the wide-angle 35mm, the macro-optimized 120mm, or another focal length in the lineup, this promotion covers any of them.

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Ready to Get Started?

This promotion is available for a limited time during Q2 2026. Contact Digital Transitions to discuss your lens options, get a personalized quote, or schedule a demo. Our team can walk you through the full Prime Blue Ring lineup and help you choose the focal length that’s right for your work.

Contact Us to Take Advantage of This Offer →

You can also explore the full XF IQ4 150MP system on our website, or learn more about what makes it the industry standard.