Why Medium Format?

Why medium format?

This is a question that gets asked a lot, along with “Why spend that much?” “Who needs that many megapixels?” and (all too often) “What’s a ‘Medium Format?” Considering the investment, the relatively-high resolutions of current-generation DSLRs, and the perception that 35mm systems provide “good-enough” image quality, it’s a question that comes up often.

To help understand these questions, as well as dispel some of the myths around medium format in general, we asked a handful of today’s top photographers to share their personal stories of what attracted and lead them to making the switch – whether it was the advanced features, increased resolution and flexibility, or something more intangible. 

Click over to our new mini-website to explore their individual journeys to higher-end, more advanced camera systems (as well as see galleries of their work) as they answer the question – “Why medium format?

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