2020 Black Friday Event

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Digital Transitions 2020 Black Friday Event

This year Digital Transitions is bringing together the best Black Friday deals for medium format. Check out our Phase One Black Friday offerings below and get in touch with one of our sales reps for more details on building a kit, available discounts, and getting the most out of Capture One.

Scroll to the bottom to speak with one of our experts!


Hardware Savings

Get the best value on Phase One for Black Friday!

XT present Icon$15,000 Trade-in Credit Towards a Phase One XT

From now through the end of the year, trade-in qualified IQ1, IQ2, and IQ3, Digital Backs for $15,000 towards a Phase One XT IQ4 150MP Camera. This trade-in comes with a full 5-year warranty on the entire system!




XT Rosewood Handle Present Icon

Exclusive Phase One XT Accessories

Maximize savings by combining this deal with our XT Bundle! For a limited time, we’re offering free, DT exclusive accessories with XT lens and body purchases. There are two ways to save:

Receive a Free DT Lens Shade with any XT Lens Purchase.

Receive a Free DT Rosewood Grip or DT LCD Shade with XT Body Purchase.



Discounts on Certified Pre-Owned Phase One Digital Backs Phase One Black Friday Digital Back Icon

On a budget? We have several certified pre-owned digital backs available with the same benefits from DT you know and love. Every back sold by Digital Transitions comes with our MaxRESOLUTION Customer Benefits Program as well as:

  • Multi-Point Inspection on all Digital Backs, Cameras & Lenses
  • Battery & Accessories Kit
  • Enrollment in the DT Continuing Care Tech Support Program
  • Capture One Training

39,990.00 32,990.00 Phase One IQ4 150MP 

21,990.00 19,990.00 Phase One IQ3 100MP Trichromatic 

19,990.00 18,990.00 Phase One IQ3 100MP Hasselblad H Mount 

Looking for even bigger discounts on Phase One Gear? The DT Outlet offers a range of deals on older models and entry-level systems.



Broncolor Present Icon30% OFF Broncolor Paras

Score big on the best light shapers available with 30% OFF Paras equipment. With a variety of soft or spot-light options, this is perfect for your beauty or portrait photography kits. Maintain control of your studio lighting and receive 20% OFF special Broncolor accessories, like softboxes, beauty dishes, grids, and more!



Software Savings

HUGE Savings on Capture One Pro For Black Friday

There’s never been a better time to upgrade to Capture One Pro, the industry’s leading image processing software. With Capture One Pro 21 on the way, all new license purchases will receive a free upgrade when the new version is released. Watch the video here to see what new features are coming in Capture One Pro 21.

Capture One Black Friday Banner Image

30% off Capture One 20 + $25 eShop Gift Card

Exclusively for Black Friday, now through December 1, you’ll also get 30% off Capture One 20 and a $25 Digital Transitions e-Shop Gift Card! Use your gift card to enhance your experience with Capture One by registering for our Capture One Masters Classes or adding Capture One Styles and the DT Building Blocks AppleScripts into your workflow. New to Capture One Pro? Consider our Capture One Basics Online Video Course.

Style Pack Present Icon25% off Capture One Masters Classes, Style Pack, and DT Building Blocks AppleScripts

Save 25% on our popular Capture One Masters Classes, our Capture One Style Pack which provides exclusive looks for all genres of photography including portrait, fashion, product, landscape or other, and custom AppleScripts designed to provide inspiration and reference code to artists and professionals looking to take their craft to the next level. Use Code DTBlackFriday25 at check-out. This offer is valid from November 24 to December 1.




Section 179 Tax SavingsPhase One Black Friday Tax Icon

Section 179 of the US Tax Code allows small businesses to deduct the full purchase price of equipment in that tax year (even if they’re leasing it), up to $1,000,000, instead of spreading the depreciation of the purchase over multiple years. This means that if you buy a new camera system or photo gear, you can deduct it from your taxable income immediately, saving you from paying additional, unnecessary income tax. This makes purchasing equipment for your business a strategic benefit, and now the best time to upgrade or add to your photo studio. 

Read more about what you can save on your taxes here or fill out the form below to get in touch with a rep for guidance on your purchase.



The Digital Transitions e-Shop is Open 24/7!

Please note our offices are closed for the Thanksgiving holiday on November 26-27 so our team members can spend valuable time with their families, but our e-Shop is open 24/7 for your Phase One Black Friday Purchases! For assistance with your purchase or more information on how to get the best value on medium format equipment, fill out the form below and one of our experts will be in touch.